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International Business: notes

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1. Nature of international business and why it takes place

International business means business activities, such as trade, manufacturing and investment, carried on across the boundaries of countries. International trade, the exchange of goods and services between countries, is one part of it.

Why it takes place:

  1. Unequal natural resources: a country may lack what another has in plenty.
  2. Differences in labour productivity and cost of production.
  3. Specialisation: each country concentrates on what it makes best and buys the rest.

Worked check: with a hundred workers each, Tesoria and Kolmark together make 2,000 kg of tea and 1,500 m of cloth when workers are split equally, and 3,000 kg of tea and 2,000 m of cloth when each specialises.

Trade is only one part.
TermMeaning
International businessBusiness activities carried on across national boundaries: trade, manufacturing abroad and investment
International tradeExchange of goods and services between countries; one part of international business
Internal tradeBuying and selling inside the boundaries of one country
Three reasons.
CauseIdeaImagined illustration
Unequal natural resourcesA country lacks what another has in plentyKolmark has iron ore but little farmland
Differences in productivity and costWorkers and factories differ in output and costA Tesoria worker grows more tea than a Kolmark worker
SpecialisationEach country concentrates on what it makes best and trades for the restTesoria grows tea; Kolmark weaves cloth
Both totals rise.
GoodBefore specialisingAfter specialising
Tea (Tesoria 30 kg, Kolmark 10 kg a worker)2,000 kg3,000 kg
Cloth (Tesoria 10 m, Kolmark 20 m a worker)1,500 m2,000 m

Key terms

International business

Business activities carried on across national boundaries.

International trade

Exchange of goods and services between countries; a part of international business.

Specialisation

Concentration of each country on the goods it makes best.

2. Scope and benefits

Scope: merchandise exports and imports; service exports and imports; licensing and franchising; foreign investment.

Benefits to nations: earning foreign exchange; more efficient use of resources; growth prospects and employment; a higher standard of living.

Benefits to firms: prospects of higher profits; better capacity utilisation; growth prospects; a way out of intense domestic competition; improved business vision.

Worked check: a firm that can make 5,000 sarees and sells 3,000 at home uses 60 per cent of capacity; a foreign order for 2,000 raises it to 100 per cent.

Four forms.
FormMeaningImagined example
Merchandise exports and importsGoods sold to or bought from other countriesKanchan Textiles ships sarees to Valmora
Service exports and importsServices such as software, transport or tourism sold across bordersPixel Path writes software for a foreign client
Licensing and franchisingGiving others abroad the right to use know-how or a brand for a feeOrchid Beverages licenses a recipe; Brisk Bites franchises cafes
Foreign investmentPutting capital into a business in another countryVega Labs builds a plant in Ostria
Table of four benefits of international business to a nation: earning foreign exchange, more efficient use of resources, growth prospects and employment, and a higher standard of living
Benefit to a nationWhat it means
Earning foreign exchangeExports bring in currency that pays for imports
More efficient use of resourcesEach country makes what it makes best
Growth prospects and employmentLarger markets create output and jobs
Higher standard of livingPeople get more choice at lower cost
Table of five benefits to a firm: prospects of higher profits, better capacity utilisation, growth prospects, a way out of intense domestic competition and improved business vision
Benefit to a firmWhat it means
Prospects of higher profitsForeign markets may pay better prices
Better capacity utilisationSurplus output finds a buyer abroad
Growth prospectsA wider market lets the firm expand
A way out of intense domestic competitionThe firm finds room abroad
Improved business visionDealing with foreign customers broadens outlook
Use of capacity rises from 60 to 100 per cent.
Kanchan Textiles (imagined)Sarees a month
Capacity of the looms5,000
Sold at home3,000 (60 per cent of capacity)
Foreign order from Harbour Fabrics2,000
Total with the export order5,000 (100 per cent of capacity)

Key terms

Merchandise export

Sale of goods to another country.

Service export

Sale of a service, such as software, to a client in another country.

Foreign investment

Putting capital into a business in another country.

3. Modes of entry into international business

The modes rise in investment, risk and control:

  1. Exporting and importing, direct or indirect. Merit: little investment and risk. Limitation: transport costs, trade barriers, less control.
  2. Contract manufacturing. Merit: low investment, quick entry. Limitation: quality control, leakage of secrets.
  3. Licensing and franchising. Merit: little capital, quick entry. Limitation: the licensee may become a competitor; loss of control.
  4. Joint ventures. Merit: shared investment and risk, local knowledge. Limitation: disagreement between partners; shared profits.
  5. Wholly owned foreign subsidiaries. Merit: full control. Limitation: heavy investment and the whole risk.

Worked checks: a 5 per cent royalty on Rs 2,00,00,000 is Rs 10,00,000; a joint plant of Rs 50,00,000 financed 60 to 40 needs Rs 30,00,000 and Rs 20,00,000.

Each step up brings more control, and more investment and risk.
Low investment and low risk.
ModeWhat it isMerit and limitation
Direct exportingThe firm finds foreign buyers and ships the goods itselfMerit: keeps the whole sale. Limitation: needs export knowledge
Indirect exportingAn export house or agent in the home country finds buyers and shipsMerit: little effort or risk. Limitation: less control and a commission to pay
ImportingBuying goods from a supplier in another countryMerit: goods or inputs not made at home. Limitation: duties and delays
Another firm makes, you sell.
PointContract manufacturing
MeaningA firm has goods made abroad by another firm to its specification and sells them itself
MeritsLow investment, quick entry, lower cost of making
LimitationsQuality control is hard; trade secrets may leak
Imagined exampleLumen Apparel has Sutra Garments make its shirts
Rights granted for a fee.
PointLicensingFranchising
MeaningRight to use a patent, trademark or know-how, for a feeRight to run a business under a brand and system, for a fee
MeritsLittle capital, quick entry, royalty incomeLittle capital, fast spread of the brand
LimitationsThe licensee may become a competitorPoor service by one outlet can harm the brand
Imagined exampleOrchid Beverages and Sagar DrinksBrisk Bites and a local cafe owner
Compare the two total costs.
Item (imagined Lumen Apparel)Figure
10,000 shirts made by Sutra Garments at Rs 300Rs 30,00,000
10,000 shirts in its own plant at Rs 380Rs 38,00,000
Saving from contract manufacturingRs 8,00,000
Royalty and fee income.
Imagined arrangementIncome to the grantor
Orchid Beverages: 5 per cent royalty on sales of Rs 2,00,00,000Rs 10,00,000
Brisk Bites: initial feeRs 3,00,000
Brisk Bites: 4 per cent of monthly sales of Rs 6,00,000Rs 24,000 a month
Brisk Bites: fee plus twelve months of shareRs 5,88,000
Shared against sole ownership.
PointJoint ventureWholly owned subsidiary
MeaningA business set up and owned together by two or more firmsA foreign business in which the parent owns all the capital
MeritsShared investment and risk; local knowledgeFull control; secrets stay inside
LimitationsPartners may disagree; profits are sharedHeavy investment; the whole risk is borne by the parent
Imagined exampleDhanvantari Foods and Lindqvist DairiesVega Labs in Ostria
Profit follows the ratio.
Item (imagined joint plant)Dhanvantari FoodsLindqvist Dairies
Capital of Rs 50,00,000 in the ratio 60 to 40Rs 30,00,000Rs 20,00,000
Profit of Rs 8,00,000 in the same ratioRs 4,80,000Rs 3,20,000

Key terms

Direct exporting

The firm itself finds the foreign buyers and ships the goods.

Indirect exporting

An export house or agent in the home country finds buyers and ships.

Contract manufacturing

Having another firm abroad make goods to your specification.

Licensing

Granting the right to use a patent, trademark or know-how for a fee.

Franchising

Granting the right to run a business under a brand and system for a fee.

Joint venture

A business set up and owned together by two or more firms.

Wholly owned subsidiary

A foreign business in which the parent owns all the capital.

4. Export procedure

The standard sequence of an export:

  1. Receipt of an enquiry and sending a quotation (proforma invoice).
  2. Receipt of the order (indent).
  3. Checking the importer's creditworthiness and securing a letter of credit.
  4. Obtaining the Importer Exporter Code from the Directorate General of Foreign Trade and registering with an export promotion council (as of 2024).
  5. Obtaining pre-shipment finance.
  6. Production or procurement of the goods.
  7. Pre-shipment inspection.
  8. Obtaining a certificate of origin.
  9. Reserving shipping space.
  10. Packing and forwarding.
  11. Insurance.
  12. Customs clearance, through a shipping bill.
  13. Obtaining the mate's receipt.
  14. Paying freight and obtaining the bill of lading.
  15. Preparing the invoice.
  16. Securing payment, through documents sent via a bank against a bill of exchange.

Dated note (as of 2024): much of the paperwork is now filed electronically. A step of excise clearance in older books belongs to the older procedure and is not taught as current.

Worked check (imagined): 2,000 sarees at 25 US dollars is 50,000 US dollars; at an imagined Rs 80 to one US dollar it is Rs 40,00,000.

Sixteen steps from enquiry to payment.
Steps 1 to 5.
StepWhat happensImagined Kanchan Textiles
1 Enquiry and quotationThe importer asks for a price; the exporter sends a proforma invoiceHarbour Fabrics asks about sarees
2 Receipt of orderThe importer places a detailed order, called an indentAn order for 2,000 sarees
3 Credit check and letter of creditThe exporter checks the importer's standing and obtains a bank's promise to payThe bank of Harbour Fabrics opens a letter of credit
4 Code and registrationImporter Exporter Code from the Directorate General of Foreign Trade; registration with an export promotion council (as of 2024)Kanchan Textiles holds both
5 Pre-shipment financeA bank lends for production and packing before shipmentRs 24,00,000 from its bank
Steps 6 to 11.
StepWhat happensImagined Kanchan Textiles
6 Production or procurementThe exporter makes or buys the goods to the orderLooms weave the sarees
7 Pre-shipment inspectionAn inspection agency checks qualityA quality check before packing
8 Certificate of originA paper that proves where goods were madeNeeded for lower duty abroad
9 Reserving shipping spaceThe exporter books space with a shipping companySpace for the cartons
10 Packing and forwardingGoods are packed and marked; a forwarding agent helpsCartons marked with the importer's name
11 InsuranceMarine insurance covers loss or damage in transitInsured for Rs 44,00,000 (imagined 110 per cent of value)
Steps 12 to 16.
StepWhat happens
12 Customs clearanceThe exporter files a shipping bill and customs allow the export
13 Mate's receiptThe ship's captain gives a receipt when the goods are loaded
14 Freight and bill of ladingFreight is paid against the mate's receipt; the shipping company issues the bill of lading
15 InvoiceThe exporter prepares the commercial invoice
16 Securing paymentDocuments go through a bank against a bill of exchange
NoteMuch of this paperwork is now filed electronically (as of 2024). An excise clearance step in older books belongs to the older procedure
Convert first, then compute.
Item (imagined order)Figure
2,000 sarees at 25 US dollars50,000 US dollars
At an imagined Rs 80 to one US dollarRs 40,00,000
Pre-shipment finance at 60 per centRs 24,00,000
Cost of 2,000 sarees at Rs 1,400Rs 28,00,000
Profit over costRs 12,00,000

Key terms

Proforma invoice

A quotation listing the goods, price and terms offered; not a demand for payment.

Indent

A detailed order for goods placed by the importer.

Pre-shipment finance

Money lent before shipment for production, packing and transport.

5. Import procedure

The standard sequence of an import:

  1. Trade enquiry.
  2. Obtaining the Importer Exporter Code (as of 2024).
  3. Arranging foreign exchange.
  4. Placing the order (indent).
  5. Obtaining a letter of credit.
  6. Arranging finance.
  7. Receipt of shipment advice.
  8. Retirement of import documents.
  9. Arrival of goods.
  10. Customs clearance, through a bill of entry, and release of the goods.

Worked check (imagined): a machine of 12,000 US dollars plus 1,500 US dollars of freight and insurance is 13,500 US dollars, or Rs 11,07,000 at an imagined Rs 82; an imagined duty of 10 per cent is Rs 1,10,700, so the total cost is Rs 12,17,700.

Ten steps from enquiry to release of goods.
Ten steps.
StepWhat happens
1 Trade enquiryThe importer asks suppliers abroad for quotations
2 Importer Exporter CodeThe importer obtains the code (as of 2024)
3 Arranging foreign exchangeThe importer arranges, through a bank, the currency to pay
4 Placing the orderThe importer sends an indent to the chosen supplier
5 Letter of creditThe importer has its bank open a letter of credit
6 Arranging financeThe importer arranges money for payment and duty
7 Shipment adviceThe exporter informs the importer that the goods are on their way
8 Retirement of documentsThe importer pays or accepts the bill and takes the documents from the bank
9 Arrival of goodsThe goods arrive at the port or airport
10 Customs clearanceThe importer files a bill of entry, pays duty and the goods are released
Convert, add duty, then total.
Item (imagined Tarini Engineering)Figure
Machine 12,000 plus freight and insurance 1,50013,500 US dollars
At an imagined Rs 82 to one US dollarRs 11,07,000
Customs duty at an imagined 10 per centRs 1,10,700
Total cost to the importerRs 12,17,700

Key terms

Shipment advice

A notice from the exporter that the goods have been shipped.

Retirement of import documents

Paying or accepting the bill and taking over the shipping documents from the bank.

Bill of entry

The importer's declaration to customs for clearance of imported goods.

6. Export and import documents

  1. Commercial invoice: the seller's bill.
  2. Packing list: the contents of each package.
  3. Certificate of origin: proof of the country where the goods were made.
  4. Shipping bill: the exporter's declaration to customs.
  5. Mate's receipt: the ship's receipt that the goods are loaded.
  6. Bill of lading or airway bill: the carrier's receipt and evidence of the contract of carriage; a bill of lading is also a document of title.
  7. Marine insurance policy: cover against loss in transit.
  8. Bill of exchange: a written order to pay a sum.
  9. Letter of credit: a bank's undertaking to pay against conforming documents.
  10. Bill of entry: the importer's declaration to customs.

The documents and their forms are as of 2024.

Ten documents in three groups.
Table of five documents and their purposes: commercial invoice, packing list, certificate of origin, shipping bill and mate's receipt
DocumentPurpose
Commercial invoiceThe seller's bill, giving the goods, quantity, price and terms
Packing listWhat is inside each package, for customs, carrier and importer
Certificate of originProof of the country where the goods were made
Shipping billThe exporter's declaration to customs to obtain permission to export
Mate's receiptThe ship's receipt that the goods have been loaded
Table of five documents and their purposes: bill of lading or airway bill, marine insurance policy, bill of exchange, letter of credit and bill of entry
DocumentPurpose
Bill of lading or airway billThe carrier's receipt, evidence of the contract of carriage and, for a bill of lading, a document of title
Marine insurance policyCover against loss or damage of the goods in transit
Bill of exchangeA written order from the exporter to the importer to pay a sum
Letter of creditA bank's undertaking to pay the exporter against conforming documents
Bill of entryThe importer's declaration to customs to clear imported goods

Key terms

Mate's receipt

A receipt issued by the ship's captain when goods are loaded.

Bill of lading

A receipt and document of title issued by the shipping company after freight is paid.

Letter of credit

A bank's undertaking to pay the exporter against documents that meet the terms.

7. The World Trade Organization and other bodies

The World Trade Organization was established on 1 January 1995 and succeeded the General Agreement on Tariffs and Trade, which came into force in 1948. India is a founding member; the membership has grown to over 160 members as of 2024.

Objectives: raise standards of living and promote full employment; expand the production of and trade in goods and services; use resources sustainably; help developing countries to share in the growth of trade.

Functions: administer trade agreements; provide a forum for negotiations; settle disputes; review the trade policies of members; cooperate with the International Monetary Fund and the World Bank.

Benefits to members: predictable rules; settlement of disputes; lower barriers; growth and incomes; fair treatment.

Other bodies: the International Monetary Fund (monetary cooperation, exchange stability, short-term help); the World Bank (loans for reconstruction and development); UNCTAD (helping developing countries to gain from trade and investment).

Five functions around one body.
Origin and objectives.
PointWorld Trade Organization
Established1 January 1995
SucceededThe General Agreement on Tariffs and Trade, in force since 1948
IndiaA founding member (as of 2024)
Objective 1Raise standards of living and promote full employment
Objective 2Expand the production of and trade in goods and services
Objective 3Use the world's resources in a sustainable way
Objective 4Help developing countries to share in the growth of trade
Table of five benefits of World Trade Organization membership: predictable rules, settlement of disputes, lower barriers, growth and incomes, and fair treatment
Benefit to membersHow
Predictable rulesCommon rules let exporters and importers plan
Settlement of disputesAgreed procedures settle complaints between members
Lower barriersFreer trade brings more choice and lower prices
Growth and incomesWider markets help trade and incomes to grow
Fair treatmentRules discourage favouritism among trading partners
Table of three international bodies: the International Monetary Fund for monetary cooperation and short term help, the World Bank for reconstruction and development loans, and UNCTAD for helping developing countries gain from trade and investment
BodyMain role
International Monetary FundPromotes monetary cooperation and exchange stability; gives short-term help for payment gaps
World Bank (International Bank for Reconstruction and Development)Lends for reconstruction and development projects
UNCTAD (United Nations Conference on Trade and Development)Helps developing countries to gain from trade and investment

Key terms

World Trade Organization

The international body, established in 1995, that looks after the rules of trade among its members.

General Agreement on Tariffs and Trade

The trade arrangement of 1948 that the World Trade Organization succeeded.

UNCTAD

The United Nations Conference on Trade and Development.

Exam tips

Common mistakes

  • Treating international trade and international business as the same.
  • Listing modes of entry without a merit and a limitation for each.
  • Mixing up licensing and franchising.
  • Mixing up the shipping bill (exporter) and the bill of entry (importer).
  • Putting the bill of lading before the mate's receipt.
  • Teaching the older excise clearance step as current; if your textbook lists it, write it as part of the older procedure.
  • Giving the number of members of the World Trade Organization; say that membership is large and growing.
  • Naming real firms; use imagined ones.

How marks are usually awarded

  • 1 mark: a correct option or a quoted line from the case.
  • 2 and 3 marks: one point per benefit, mode, step or document, with a short explanation.
  • 5 marks: five points in a numbered list; group the steps of a procedure into five stages.
  • Case questions: quote the line, name the concept, show the working for a figure.