1. Nature of international business and why it takes place
International business means business activities, such as trade, manufacturing and investment, carried on across the boundaries of countries. International trade, the exchange of goods and services between countries, is one part of it.
Why it takes place:
- Unequal natural resources: a country may lack what another has in plenty.
- Differences in labour productivity and cost of production.
- Specialisation: each country concentrates on what it makes best and buys the rest.
Worked check: with a hundred workers each, Tesoria and Kolmark together make 2,000 kg of tea and 1,500 m of cloth when workers are split equally, and 3,000 kg of tea and 2,000 m of cloth when each specialises.
| Term | Meaning |
|---|---|
| International business | Business activities carried on across national boundaries: trade, manufacturing abroad and investment |
| International trade | Exchange of goods and services between countries; one part of international business |
| Internal trade | Buying and selling inside the boundaries of one country |
| Cause | Idea | Imagined illustration |
|---|---|---|
| Unequal natural resources | A country lacks what another has in plenty | Kolmark has iron ore but little farmland |
| Differences in productivity and cost | Workers and factories differ in output and cost | A Tesoria worker grows more tea than a Kolmark worker |
| Specialisation | Each country concentrates on what it makes best and trades for the rest | Tesoria grows tea; Kolmark weaves cloth |
| Good | Before specialising | After specialising |
|---|---|---|
| Tea (Tesoria 30 kg, Kolmark 10 kg a worker) | 2,000 kg | 3,000 kg |
| Cloth (Tesoria 10 m, Kolmark 20 m a worker) | 1,500 m | 2,000 m |
Key terms
- International business
Business activities carried on across national boundaries.
- International trade
Exchange of goods and services between countries; a part of international business.
- Specialisation
Concentration of each country on the goods it makes best.
2. Scope and benefits
Scope: merchandise exports and imports; service exports and imports; licensing and franchising; foreign investment.
Benefits to nations: earning foreign exchange; more efficient use of resources; growth prospects and employment; a higher standard of living.
Benefits to firms: prospects of higher profits; better capacity utilisation; growth prospects; a way out of intense domestic competition; improved business vision.
Worked check: a firm that can make 5,000 sarees and sells 3,000 at home uses 60 per cent of capacity; a foreign order for 2,000 raises it to 100 per cent.
| Form | Meaning | Imagined example |
|---|---|---|
| Merchandise exports and imports | Goods sold to or bought from other countries | Kanchan Textiles ships sarees to Valmora |
| Service exports and imports | Services such as software, transport or tourism sold across borders | Pixel Path writes software for a foreign client |
| Licensing and franchising | Giving others abroad the right to use know-how or a brand for a fee | Orchid Beverages licenses a recipe; Brisk Bites franchises cafes |
| Foreign investment | Putting capital into a business in another country | Vega Labs builds a plant in Ostria |
| Benefit to a nation | What it means |
|---|---|
| Earning foreign exchange | Exports bring in currency that pays for imports |
| More efficient use of resources | Each country makes what it makes best |
| Growth prospects and employment | Larger markets create output and jobs |
| Higher standard of living | People get more choice at lower cost |
| Benefit to a firm | What it means |
|---|---|
| Prospects of higher profits | Foreign markets may pay better prices |
| Better capacity utilisation | Surplus output finds a buyer abroad |
| Growth prospects | A wider market lets the firm expand |
| A way out of intense domestic competition | The firm finds room abroad |
| Improved business vision | Dealing with foreign customers broadens outlook |
| Kanchan Textiles (imagined) | Sarees a month |
|---|---|
| Capacity of the looms | 5,000 |
| Sold at home | 3,000 (60 per cent of capacity) |
| Foreign order from Harbour Fabrics | 2,000 |
| Total with the export order | 5,000 (100 per cent of capacity) |
Key terms
- Merchandise export
Sale of goods to another country.
- Service export
Sale of a service, such as software, to a client in another country.
- Foreign investment
Putting capital into a business in another country.
3. Modes of entry into international business
The modes rise in investment, risk and control:
- Exporting and importing, direct or indirect. Merit: little investment and risk. Limitation: transport costs, trade barriers, less control.
- Contract manufacturing. Merit: low investment, quick entry. Limitation: quality control, leakage of secrets.
- Licensing and franchising. Merit: little capital, quick entry. Limitation: the licensee may become a competitor; loss of control.
- Joint ventures. Merit: shared investment and risk, local knowledge. Limitation: disagreement between partners; shared profits.
- Wholly owned foreign subsidiaries. Merit: full control. Limitation: heavy investment and the whole risk.
Worked checks: a 5 per cent royalty on Rs 2,00,00,000 is Rs 10,00,000; a joint plant of Rs 50,00,000 financed 60 to 40 needs Rs 30,00,000 and Rs 20,00,000.
| Mode | What it is | Merit and limitation |
|---|---|---|
| Direct exporting | The firm finds foreign buyers and ships the goods itself | Merit: keeps the whole sale. Limitation: needs export knowledge |
| Indirect exporting | An export house or agent in the home country finds buyers and ships | Merit: little effort or risk. Limitation: less control and a commission to pay |
| Importing | Buying goods from a supplier in another country | Merit: goods or inputs not made at home. Limitation: duties and delays |
| Point | Contract manufacturing |
|---|---|
| Meaning | A firm has goods made abroad by another firm to its specification and sells them itself |
| Merits | Low investment, quick entry, lower cost of making |
| Limitations | Quality control is hard; trade secrets may leak |
| Imagined example | Lumen Apparel has Sutra Garments make its shirts |
| Point | Licensing | Franchising |
|---|---|---|
| Meaning | Right to use a patent, trademark or know-how, for a fee | Right to run a business under a brand and system, for a fee |
| Merits | Little capital, quick entry, royalty income | Little capital, fast spread of the brand |
| Limitations | The licensee may become a competitor | Poor service by one outlet can harm the brand |
| Imagined example | Orchid Beverages and Sagar Drinks | Brisk Bites and a local cafe owner |
| Item (imagined Lumen Apparel) | Figure |
|---|---|
| 10,000 shirts made by Sutra Garments at Rs 300 | Rs 30,00,000 |
| 10,000 shirts in its own plant at Rs 380 | Rs 38,00,000 |
| Saving from contract manufacturing | Rs 8,00,000 |
| Imagined arrangement | Income to the grantor |
|---|---|
| Orchid Beverages: 5 per cent royalty on sales of Rs 2,00,00,000 | Rs 10,00,000 |
| Brisk Bites: initial fee | Rs 3,00,000 |
| Brisk Bites: 4 per cent of monthly sales of Rs 6,00,000 | Rs 24,000 a month |
| Brisk Bites: fee plus twelve months of share | Rs 5,88,000 |
| Point | Joint venture | Wholly owned subsidiary |
|---|---|---|
| Meaning | A business set up and owned together by two or more firms | A foreign business in which the parent owns all the capital |
| Merits | Shared investment and risk; local knowledge | Full control; secrets stay inside |
| Limitations | Partners may disagree; profits are shared | Heavy investment; the whole risk is borne by the parent |
| Imagined example | Dhanvantari Foods and Lindqvist Dairies | Vega Labs in Ostria |
| Item (imagined joint plant) | Dhanvantari Foods | Lindqvist Dairies |
|---|---|---|
| Capital of Rs 50,00,000 in the ratio 60 to 40 | Rs 30,00,000 | Rs 20,00,000 |
| Profit of Rs 8,00,000 in the same ratio | Rs 4,80,000 | Rs 3,20,000 |
Key terms
- Direct exporting
The firm itself finds the foreign buyers and ships the goods.
- Indirect exporting
An export house or agent in the home country finds buyers and ships.
- Contract manufacturing
Having another firm abroad make goods to your specification.
- Licensing
Granting the right to use a patent, trademark or know-how for a fee.
- Franchising
Granting the right to run a business under a brand and system for a fee.
- Joint venture
A business set up and owned together by two or more firms.
- Wholly owned subsidiary
A foreign business in which the parent owns all the capital.
4. Export procedure
The standard sequence of an export:
- Receipt of an enquiry and sending a quotation (proforma invoice).
- Receipt of the order (indent).
- Checking the importer's creditworthiness and securing a letter of credit.
- Obtaining the Importer Exporter Code from the Directorate General of Foreign Trade and registering with an export promotion council (as of 2024).
- Obtaining pre-shipment finance.
- Production or procurement of the goods.
- Pre-shipment inspection.
- Obtaining a certificate of origin.
- Reserving shipping space.
- Packing and forwarding.
- Insurance.
- Customs clearance, through a shipping bill.
- Obtaining the mate's receipt.
- Paying freight and obtaining the bill of lading.
- Preparing the invoice.
- Securing payment, through documents sent via a bank against a bill of exchange.
Dated note (as of 2024): much of the paperwork is now filed electronically. A step of excise clearance in older books belongs to the older procedure and is not taught as current.
Worked check (imagined): 2,000 sarees at 25 US dollars is 50,000 US dollars; at an imagined Rs 80 to one US dollar it is Rs 40,00,000.
| Step | What happens | Imagined Kanchan Textiles |
|---|---|---|
| 1 Enquiry and quotation | The importer asks for a price; the exporter sends a proforma invoice | Harbour Fabrics asks about sarees |
| 2 Receipt of order | The importer places a detailed order, called an indent | An order for 2,000 sarees |
| 3 Credit check and letter of credit | The exporter checks the importer's standing and obtains a bank's promise to pay | The bank of Harbour Fabrics opens a letter of credit |
| 4 Code and registration | Importer Exporter Code from the Directorate General of Foreign Trade; registration with an export promotion council (as of 2024) | Kanchan Textiles holds both |
| 5 Pre-shipment finance | A bank lends for production and packing before shipment | Rs 24,00,000 from its bank |
| Step | What happens | Imagined Kanchan Textiles |
|---|---|---|
| 6 Production or procurement | The exporter makes or buys the goods to the order | Looms weave the sarees |
| 7 Pre-shipment inspection | An inspection agency checks quality | A quality check before packing |
| 8 Certificate of origin | A paper that proves where goods were made | Needed for lower duty abroad |
| 9 Reserving shipping space | The exporter books space with a shipping company | Space for the cartons |
| 10 Packing and forwarding | Goods are packed and marked; a forwarding agent helps | Cartons marked with the importer's name |
| 11 Insurance | Marine insurance covers loss or damage in transit | Insured for Rs 44,00,000 (imagined 110 per cent of value) |
| Step | What happens |
|---|---|
| 12 Customs clearance | The exporter files a shipping bill and customs allow the export |
| 13 Mate's receipt | The ship's captain gives a receipt when the goods are loaded |
| 14 Freight and bill of lading | Freight is paid against the mate's receipt; the shipping company issues the bill of lading |
| 15 Invoice | The exporter prepares the commercial invoice |
| 16 Securing payment | Documents go through a bank against a bill of exchange |
| Note | Much of this paperwork is now filed electronically (as of 2024). An excise clearance step in older books belongs to the older procedure |
| Item (imagined order) | Figure |
|---|---|
| 2,000 sarees at 25 US dollars | 50,000 US dollars |
| At an imagined Rs 80 to one US dollar | Rs 40,00,000 |
| Pre-shipment finance at 60 per cent | Rs 24,00,000 |
| Cost of 2,000 sarees at Rs 1,400 | Rs 28,00,000 |
| Profit over cost | Rs 12,00,000 |
Key terms
- Proforma invoice
A quotation listing the goods, price and terms offered; not a demand for payment.
- Indent
A detailed order for goods placed by the importer.
- Pre-shipment finance
Money lent before shipment for production, packing and transport.
5. Import procedure
The standard sequence of an import:
- Trade enquiry.
- Obtaining the Importer Exporter Code (as of 2024).
- Arranging foreign exchange.
- Placing the order (indent).
- Obtaining a letter of credit.
- Arranging finance.
- Receipt of shipment advice.
- Retirement of import documents.
- Arrival of goods.
- Customs clearance, through a bill of entry, and release of the goods.
Worked check (imagined): a machine of 12,000 US dollars plus 1,500 US dollars of freight and insurance is 13,500 US dollars, or Rs 11,07,000 at an imagined Rs 82; an imagined duty of 10 per cent is Rs 1,10,700, so the total cost is Rs 12,17,700.
| Step | What happens |
|---|---|
| 1 Trade enquiry | The importer asks suppliers abroad for quotations |
| 2 Importer Exporter Code | The importer obtains the code (as of 2024) |
| 3 Arranging foreign exchange | The importer arranges, through a bank, the currency to pay |
| 4 Placing the order | The importer sends an indent to the chosen supplier |
| 5 Letter of credit | The importer has its bank open a letter of credit |
| 6 Arranging finance | The importer arranges money for payment and duty |
| 7 Shipment advice | The exporter informs the importer that the goods are on their way |
| 8 Retirement of documents | The importer pays or accepts the bill and takes the documents from the bank |
| 9 Arrival of goods | The goods arrive at the port or airport |
| 10 Customs clearance | The importer files a bill of entry, pays duty and the goods are released |
| Item (imagined Tarini Engineering) | Figure |
|---|---|
| Machine 12,000 plus freight and insurance 1,500 | 13,500 US dollars |
| At an imagined Rs 82 to one US dollar | Rs 11,07,000 |
| Customs duty at an imagined 10 per cent | Rs 1,10,700 |
| Total cost to the importer | Rs 12,17,700 |
Key terms
- Shipment advice
A notice from the exporter that the goods have been shipped.
- Retirement of import documents
Paying or accepting the bill and taking over the shipping documents from the bank.
- Bill of entry
The importer's declaration to customs for clearance of imported goods.
6. Export and import documents
- Commercial invoice: the seller's bill.
- Packing list: the contents of each package.
- Certificate of origin: proof of the country where the goods were made.
- Shipping bill: the exporter's declaration to customs.
- Mate's receipt: the ship's receipt that the goods are loaded.
- Bill of lading or airway bill: the carrier's receipt and evidence of the contract of carriage; a bill of lading is also a document of title.
- Marine insurance policy: cover against loss in transit.
- Bill of exchange: a written order to pay a sum.
- Letter of credit: a bank's undertaking to pay against conforming documents.
- Bill of entry: the importer's declaration to customs.
The documents and their forms are as of 2024.
| Document | Purpose |
|---|---|
| Commercial invoice | The seller's bill, giving the goods, quantity, price and terms |
| Packing list | What is inside each package, for customs, carrier and importer |
| Certificate of origin | Proof of the country where the goods were made |
| Shipping bill | The exporter's declaration to customs to obtain permission to export |
| Mate's receipt | The ship's receipt that the goods have been loaded |
| Document | Purpose |
|---|---|
| Bill of lading or airway bill | The carrier's receipt, evidence of the contract of carriage and, for a bill of lading, a document of title |
| Marine insurance policy | Cover against loss or damage of the goods in transit |
| Bill of exchange | A written order from the exporter to the importer to pay a sum |
| Letter of credit | A bank's undertaking to pay the exporter against conforming documents |
| Bill of entry | The importer's declaration to customs to clear imported goods |
Key terms
- Mate's receipt
A receipt issued by the ship's captain when goods are loaded.
- Bill of lading
A receipt and document of title issued by the shipping company after freight is paid.
- Letter of credit
A bank's undertaking to pay the exporter against documents that meet the terms.
7. The World Trade Organization and other bodies
The World Trade Organization was established on 1 January 1995 and succeeded the General Agreement on Tariffs and Trade, which came into force in 1948. India is a founding member; the membership has grown to over 160 members as of 2024.
Objectives: raise standards of living and promote full employment; expand the production of and trade in goods and services; use resources sustainably; help developing countries to share in the growth of trade.
Functions: administer trade agreements; provide a forum for negotiations; settle disputes; review the trade policies of members; cooperate with the International Monetary Fund and the World Bank.
Benefits to members: predictable rules; settlement of disputes; lower barriers; growth and incomes; fair treatment.
Other bodies: the International Monetary Fund (monetary cooperation, exchange stability, short-term help); the World Bank (loans for reconstruction and development); UNCTAD (helping developing countries to gain from trade and investment).
| Point | World Trade Organization |
|---|---|
| Established | 1 January 1995 |
| Succeeded | The General Agreement on Tariffs and Trade, in force since 1948 |
| India | A founding member (as of 2024) |
| Objective 1 | Raise standards of living and promote full employment |
| Objective 2 | Expand the production of and trade in goods and services |
| Objective 3 | Use the world's resources in a sustainable way |
| Objective 4 | Help developing countries to share in the growth of trade |
| Benefit to members | How |
|---|---|
| Predictable rules | Common rules let exporters and importers plan |
| Settlement of disputes | Agreed procedures settle complaints between members |
| Lower barriers | Freer trade brings more choice and lower prices |
| Growth and incomes | Wider markets help trade and incomes to grow |
| Fair treatment | Rules discourage favouritism among trading partners |
| Body | Main role |
|---|---|
| International Monetary Fund | Promotes monetary cooperation and exchange stability; gives short-term help for payment gaps |
| World Bank (International Bank for Reconstruction and Development) | Lends for reconstruction and development projects |
| UNCTAD (United Nations Conference on Trade and Development) | Helps developing countries to gain from trade and investment |
Key terms
- World Trade Organization
The international body, established in 1995, that looks after the rules of trade among its members.
- General Agreement on Tariffs and Trade
The trade arrangement of 1948 that the World Trade Organization succeeded.
- UNCTAD
The United Nations Conference on Trade and Development.
Exam tips
Common mistakes
- Treating international trade and international business as the same.
- Listing modes of entry without a merit and a limitation for each.
- Mixing up licensing and franchising.
- Mixing up the shipping bill (exporter) and the bill of entry (importer).
- Putting the bill of lading before the mate's receipt.
- Teaching the older excise clearance step as current; if your textbook lists it, write it as part of the older procedure.
- Giving the number of members of the World Trade Organization; say that membership is large and growing.
- Naming real firms; use imagined ones.
How marks are usually awarded
- 1 mark: a correct option or a quoted line from the case.
- 2 and 3 marks: one point per benefit, mode, step or document, with a short explanation.
- 5 marks: five points in a numbered list; group the steps of a procedure into five stages.
- Case questions: quote the line, name the concept, show the working for a figure.