1. Functions of management
Management works through five functions:
- Planning — deciding in advance what to do and how.
- Organising — identifying and grouping tasks, assigning them and allocating resources.
- Staffing — filling posts with the right people and keeping them filled.
- Directing — guiding, motivating, leading and communicating with people.
- Controlling — comparing actual results with planned standards and correcting deviations.
The functions form a cycle: controlling feeds back into fresh planning.
| Function | Question it answers |
|---|---|
| Planning | What is to be done, how, when and by whom? |
| Organising | Who does which task, with what resources? |
| Staffing | Do we have the right people in each post? |
| Directing | Are people guided and motivated? |
| Controlling | Are results matching the plan? |
Key terms
- Functions of management
Planning, organising, staffing, directing and controlling.
2. Planning: meaning and importance
Planning is deciding in advance what to do, how to do it, when to do it and who is to do it. It bridges the gap between where we are and where we want to be. It is the primary function: the other functions work within the framework of plans.
Importance:
- Provides direction — everyone knows the goal.
- Reduces the risk of uncertainty — it foresees changes and prepares for them.
- Reduces overlapping and wasteful activities — it coordinates work.
- Promotes innovative ideas — thinking ahead brings new ideas.
- Facilitates decision making — alternatives are weighed before choosing.
- Establishes standards for controlling — planned targets become yardsticks.
| Planning decides… | Imagined example: a tour operator in Munnar |
|---|---|
| What to do | Run forty guided tours a month |
| How to do it | Use local guides and hired jeeps |
| When | From September to May |
| Who will do it | Two tour leaders and six guides |
| Importance | In short |
|---|---|
| Provides direction | Everyone knows what to work towards |
| Reduces risk of uncertainty | Looks ahead and prepares for change |
| Reduces overlapping and waste | Coordinates who does what and when |
| Promotes innovative ideas | Thinking ahead brings new ideas |
| Facilitates decision making | Options are compared before choosing |
| Establishes standards for controlling | Targets become yardsticks |
| Imagined situation | Importance shown |
|---|---|
| Rose farm foresees a fall in demand after February and plans wedding orders | Reduces risk of uncertainty |
| Two juice vans no longer visit the same shops | Reduces overlapping and waste |
| Planning a new range leads to paint-at-home dolls | Promotes innovative ideas |
| Weekly packing targets are compared with actual work | Standards for controlling |
Key terms
- Planning
Deciding in advance what, how, when and by whom.
- Primary function
The function that comes before and supports all others.
3. Steps in planning
- Setting objectives — what is to be achieved.
- Developing premises — assumptions about future conditions.
- Identifying alternative courses of action — every way of reaching the objective.
- Evaluating alternative courses — weighing merits and demerits of each.
- Selecting an alternative — choosing the best, or a combination.
- Implementing the plan — putting it into action with people and resources.
- Follow-up action — monitoring progress and revising the plan if needed.
| Step | What happens | Imagined example |
|---|---|---|
| Developing premises | Make assumptions about the future | A new highway will bring more weekend visitors |
| Identifying alternatives | List every way to reach the goal | Monsoon tours, hotel tie-ups, travel apps |
| Evaluating alternatives | Weigh merits and demerits of each | Score each option on cost, reach and risk |
| Selecting an alternative | Choose the best option or a mix | Hotel tie-ups plus a travel app |
| Action of an imagined pottery school in Khurja | Step |
|---|---|
| Aim to enrol 60 weekend students by June | Set objectives |
| Assume college holidays stay the same | Develop premises |
| Options: posters, a website, school visits | Identify alternatives |
| Compare cost and reach of each | Evaluate alternatives |
| Choose school visits plus a website | Select an alternative |
| Book visits and build the website | Implement the plan |
| Count enrolments every fortnight | Follow up |
Key terms
- Premises
Assumptions about the future on which plans rest.
- Follow-up action
Monitoring a plan as it runs and revising it if needed.
4. Limitations of planning
- Leads to rigidity — managers feel bound to the plan and may miss new chances.
- May not work in a dynamic environment — premises can turn out wrong.
- Reduces creativity — when plans come only from the top, others stop offering ideas.
- Involves huge costs — surveys, experts and data cost money.
- Time-consuming — detailed plans can delay action.
- Does not guarantee success — results depend on implementation and on events.
These limits can be reduced by reviewing plans often, keeping back-up plans, inviting ideas from all levels and keeping small plans simple.
| Limitation | Why it happens |
|---|---|
| Leads to rigidity | Managers feel bound to the plan |
| May not work in a dynamic environment | Premises can turn out wrong |
| Reduces creativity | Others only carry out plans made at the top |
| Involves huge costs | Surveys, experts and data cost money |
| Time-consuming | Detailed plans can delay action |
| Does not guarantee success | Results depend on implementation and events |
| Imagined situation | Limitation |
|---|---|
| A sales officer must ignore a hotel order not in the plan | Rigidity |
| A new rule bans the coating a bag maker planned to use | Dynamic environment |
| Supervisors stop suggesting designs | Reduces creativity |
| A shop spends weeks on surveys and misses Diwali orders | Time-consuming |
| Limitation | How to reduce it |
|---|---|
| Rigidity | Review plans often |
| Dynamic environment | Prepare back-up plans |
| Reduced creativity | Invite ideas from all levels |
| Cost and time | Keep small plans short and simple |
Key terms
- Rigidity
Inability to change course because of a fixed plan.
5. Types of plans
- Objectives — end results to be achieved, ideally specific, measurable and time-bound.
- Strategies — comprehensive plans setting long-term direction, how to compete and how to use resources.
- Policies — general statements that guide decisions, leaving room for judgement.
- Procedures — the steps of a routine job in a fixed chronological order.
- Methods — the prescribed way of doing one task or step.
- Rules — exact statements of what must or must not be done; no discretion; usually a penalty.
- Budgets — expected results expressed in numbers for a future period.
- Programmes — detailed plans for one project, combining tasks, people, time and money.
| Type of plan | What it is | Imagined example |
|---|---|---|
| Objective | End result to be achieved | Sell 8,000 lanterns this year |
| Strategy | Comprehensive plan for long-term direction | Win small towns through school canteens |
| Policy | General guide to decisions, with judgement | Prefer artisans' children as apprentices |
| Procedure | Steps of a routine job in fixed order | Weigh, sample, log, send to drying yard |
| Method | Best way of doing one step | Spray the base coat, do not brush it |
| Rule | What must or must not be done; no discretion | No phones on the workbench |
| Budget | Expected results in numbers | Monthly income and costs in rupees |
| Programme | Detailed plan for one project | Tasks, people, dates and money for a new café |
| Basis | Policy | Rule |
|---|---|---|
| Nature | General guide | Exact instruction |
| Discretion | Leaves room for judgement | No discretion |
| Penalty | None for not following | Usually a penalty |
| Basis | Procedure | Method |
|---|---|---|
| Covers | A series of steps | One step or task |
| Answers | In what order? | In what way? |
| Example | Steps for booking a parcel | Machine-sealing each carton |
| Statement at an imagined museum shop in Hyderabad | Type |
|---|---|
| "Raise sales by a fifth in two years" | Objective |
| "We prefer crafts made in Telangana" | Policy |
| "Bags must be left at the counter" | Rule |
| "Ring up, wrap, hand over, file the receipt" | Procedure |
| Plan | Clue word in a case |
|---|---|
| Budget | Numbers for a future period |
| Programme | One project with tasks, people, time and money |
| Strategy | Rivals, markets, long-term direction |
Key terms
- Policy
A general guide to decisions that leaves room for judgement.
- Rule
An exact instruction with no discretion.
- Procedure
A sequence of steps for a routine job.
- Method
The best way of doing one step.
Exam tips
Common mistakes
- Saying planning removes uncertainty or guarantees success.
- Putting the steps of planning in the wrong order (premises come before alternatives).
- Calling a preference ("we prefer…") a rule; it is a policy.
- Mixing up a procedure (a sequence) with a method (one step).
How marks are usually awarded
- 1 mark: the correct step, type or point.
- 2–3 marks: each point named, explained and linked to the case.
- 5 marks: all steps in order with examples, or each statement classified with a reason.
- Case questions: quote the line, name the step or type, explain the link.