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Planning — notes

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1. Functions of management

Management works through five functions:

  • Planning — deciding in advance what to do and how.
  • Organising — identifying and grouping tasks, assigning them and allocating resources.
  • Staffing — filling posts with the right people and keeping them filled.
  • Directing — guiding, motivating, leading and communicating with people.
  • Controlling — comparing actual results with planned standards and correcting deviations.

The functions form a cycle: controlling feeds back into fresh planning.

Planning comes first; controlling loops back to it.
Table of the five functions of management and the question each answers
FunctionQuestion it answers
PlanningWhat is to be done, how, when and by whom?
OrganisingWho does which task, with what resources?
StaffingDo we have the right people in each post?
DirectingAre people guided and motivated?
ControllingAre results matching the plan?

Key terms

Functions of management

Planning, organising, staffing, directing and controlling.

2. Planning: meaning and importance

Planning is deciding in advance what to do, how to do it, when to do it and who is to do it. It bridges the gap between where we are and where we want to be. It is the primary function: the other functions work within the framework of plans.

Importance:

  • Provides direction — everyone knows the goal.
  • Reduces the risk of uncertainty — it foresees changes and prepares for them.
  • Reduces overlapping and wasteful activities — it coordinates work.
  • Promotes innovative ideas — thinking ahead brings new ideas.
  • Facilitates decision making — alternatives are weighed before choosing.
  • Establishes standards for controlling — planned targets become yardsticks.
Table showing that planning decides what to do, how, when and by whom, with an imagined tour operator's answers
Planning decides…Imagined example: a tour operator in Munnar
What to doRun forty guided tours a month
How to do itUse local guides and hired jeeps
WhenFrom September to May
Who will do itTwo tour leaders and six guides
Table of six points of importance of planning with a short explanation of each
ImportanceIn short
Provides directionEveryone knows what to work towards
Reduces risk of uncertaintyLooks ahead and prepares for change
Reduces overlapping and wasteCoordinates who does what and when
Promotes innovative ideasThinking ahead brings new ideas
Facilitates decision makingOptions are compared before choosing
Establishes standards for controllingTargets become yardsticks
Ask what problem the plan solved.
Imagined situationImportance shown
Rose farm foresees a fall in demand after February and plans wedding ordersReduces risk of uncertainty
Two juice vans no longer visit the same shopsReduces overlapping and waste
Planning a new range leads to paint-at-home dollsPromotes innovative ideas
Weekly packing targets are compared with actual workStandards for controlling

Key terms

Planning

Deciding in advance what, how, when and by whom.

Primary function

The function that comes before and supports all others.

3. Steps in planning

  1. Setting objectives — what is to be achieved.
  2. Developing premises — assumptions about future conditions.
  3. Identifying alternative courses of action — every way of reaching the objective.
  4. Evaluating alternative courses — weighing merits and demerits of each.
  5. Selecting an alternative — choosing the best, or a combination.
  6. Implementing the plan — putting it into action with people and resources.
  7. Follow-up action — monitoring progress and revising the plan if needed.
Seven steps, in order.
Table of the middle steps of planning, from developing premises to selecting an alternative, with imagined examples
StepWhat happensImagined example
Developing premisesMake assumptions about the futureA new highway will bring more weekend visitors
Identifying alternativesList every way to reach the goalMonsoon tours, hotel tie-ups, travel apps
Evaluating alternativesWeigh merits and demerits of eachScore each option on cost, reach and risk
Selecting an alternativeChoose the best option or a mixHotel tie-ups plus a travel app
Each action answers one step in order.
Action of an imagined pottery school in KhurjaStep
Aim to enrol 60 weekend students by JuneSet objectives
Assume college holidays stay the sameDevelop premises
Options: posters, a website, school visitsIdentify alternatives
Compare cost and reach of eachEvaluate alternatives
Choose school visits plus a websiteSelect an alternative
Book visits and build the websiteImplement the plan
Count enrolments every fortnightFollow up

Key terms

Premises

Assumptions about the future on which plans rest.

Follow-up action

Monitoring a plan as it runs and revising it if needed.

4. Limitations of planning

  • Leads to rigidity — managers feel bound to the plan and may miss new chances.
  • May not work in a dynamic environment — premises can turn out wrong.
  • Reduces creativity — when plans come only from the top, others stop offering ideas.
  • Involves huge costs — surveys, experts and data cost money.
  • Time-consuming — detailed plans can delay action.
  • Does not guarantee success — results depend on implementation and on events.

These limits can be reduced by reviewing plans often, keeping back-up plans, inviting ideas from all levels and keeping small plans simple.

Table of six limitations of planning and why each happens
LimitationWhy it happens
Leads to rigidityManagers feel bound to the plan
May not work in a dynamic environmentPremises can turn out wrong
Reduces creativityOthers only carry out plans made at the top
Involves huge costsSurveys, experts and data cost money
Time-consumingDetailed plans can delay action
Does not guarantee successResults depend on implementation and events
Find what went wrong, then name the limitation.
Imagined situationLimitation
A sales officer must ignore a hotel order not in the planRigidity
A new rule bans the coating a bag maker planned to useDynamic environment
Supervisors stop suggesting designsReduces creativity
A shop spends weeks on surveys and misses Diwali ordersTime-consuming
Table of four limitations of planning and a way to reduce each
LimitationHow to reduce it
RigidityReview plans often
Dynamic environmentPrepare back-up plans
Reduced creativityInvite ideas from all levels
Cost and timeKeep small plans short and simple

Key terms

Rigidity

Inability to change course because of a fixed plan.

5. Types of plans

  • Objectives — end results to be achieved, ideally specific, measurable and time-bound.
  • Strategies — comprehensive plans setting long-term direction, how to compete and how to use resources.
  • Policies — general statements that guide decisions, leaving room for judgement.
  • Procedures — the steps of a routine job in a fixed chronological order.
  • Methods — the prescribed way of doing one task or step.
  • Rules — exact statements of what must or must not be done; no discretion; usually a penalty.
  • Budgets — expected results expressed in numbers for a future period.
  • Programmes — detailed plans for one project, combining tasks, people, time and money.
Table of eight types of plans with what each is and an imagined example
Type of planWhat it isImagined example
ObjectiveEnd result to be achievedSell 8,000 lanterns this year
StrategyComprehensive plan for long-term directionWin small towns through school canteens
PolicyGeneral guide to decisions, with judgementPrefer artisans' children as apprentices
ProcedureSteps of a routine job in fixed orderWeigh, sample, log, send to drying yard
MethodBest way of doing one stepSpray the base coat, do not brush it
RuleWhat must or must not be done; no discretionNo phones on the workbench
BudgetExpected results in numbersMonthly income and costs in rupees
ProgrammeDetailed plan for one projectTasks, people, dates and money for a new café
Table comparing a policy and a rule on nature, discretion and penalty
BasisPolicyRule
NatureGeneral guideExact instruction
DiscretionLeaves room for judgementNo discretion
PenaltyNone for not followingUsually a penalty
Table comparing a procedure and a method on what each covers, the question it answers, and an example
BasisProcedureMethod
CoversA series of stepsOne step or task
AnswersIn what order?In what way?
ExampleSteps for booking a parcelMachine-sealing each carton
Look for the clue: a target, a preference, a must, or a sequence.
Statement at an imagined museum shop in HyderabadType
"Raise sales by a fifth in two years"Objective
"We prefer crafts made in Telangana"Policy
"Bags must be left at the counter"Rule
"Ring up, wrap, hand over, file the receipt"Procedure
Table of clue words for budgets, programmes and strategies
PlanClue word in a case
BudgetNumbers for a future period
ProgrammeOne project with tasks, people, time and money
StrategyRivals, markets, long-term direction

Key terms

Policy

A general guide to decisions that leaves room for judgement.

Rule

An exact instruction with no discretion.

Procedure

A sequence of steps for a routine job.

Method

The best way of doing one step.

Exam tips

Common mistakes

  • Saying planning removes uncertainty or guarantees success.
  • Putting the steps of planning in the wrong order (premises come before alternatives).
  • Calling a preference ("we prefer…") a rule; it is a policy.
  • Mixing up a procedure (a sequence) with a method (one step).

How marks are usually awarded

  • 1 mark: the correct step, type or point.
  • 2–3 marks: each point named, explained and linked to the case.
  • 5 marks: all steps in order with examples, or each statement classified with a reason.
  • Case questions: quote the line, name the step or type, explain the link.