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Aggregate Demand, Consumption and Saving — notes

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1. Ex ante and ex post values

  • Ex ante (planned): what households and firms intend before a period: planned consumption, saving, investment.
  • Ex post (realised): what actually happened, recorded after the period.
  • Planned saving (households) and planned investment (firms) are decided by different people for different reasons, so they may differ.
  • Realised saving and investment are always equal: any gap shows up as an unplanned change in stock, which is counted in realised investment.
  • If planned saving > planned investment: goods remain unsold, stocks rise, firms later cut output. If planned saving < planned investment: stocks fall, firms later raise output.
Table comparing ex ante and ex post values: ex ante values are planned intentions made before a period by households and firms separately, and planned saving and investment may differ; ex post values are realised outcomes recorded after the period, and realised saving and investment are always equal
Ex ante (planned)Ex post (realised)
When measuredBefore the period, as intentionsAfter the period, as outcomes
Who decidesHouseholds and firms separatelyRecorded in the accounts
Saving and investmentMay be unequalAlways equal
Imagined figures.
Item (₹ crore)Ludhiana hosiery cluster
Planned (ex ante) investment150
Unsold sweaters added to stock25
Realised (ex post) investment175
How the plans are reconciled

Key terms

Ex ante

Planned or intended value of a variable, before the period.

Ex post

Realised or actual value of a variable, after the period.

Unplanned inventory

An addition to or fall in stock that firms did not intend.

2. Effective demand

Effective demand is the level of aggregate demand at which it becomes equal to aggregate supply. At this level, planned spending is exactly enough to buy the output produced, so it decides actual output and employment.

In Keynes's view effective demand need not be at full employment: if planned spending is low, the economy can settle where some people who want work cannot find it (the idea of involuntary unemployment, taken further in the next chapter).

Effective demand

Key terms

Effective demand

The level of aggregate demand that equals aggregate supply and so fixes output and employment.

3. Aggregate demand and aggregate supply

  • Aggregate demand (AD): total planned spending on final goods and services in a period.
  • Open economy with government: AD = C + I + G + (X − M); two sectors: AD = C + I.
  • C households' consumption; I firms' investment (new capital and stock); G government purchases; X − M net exports (imports subtracted because they buy foreign output).
  • Aggregate supply (AS): total value of output produced, equal to the income generated. From the income side, in two sectors, AS = C + S.
Table of the four components of aggregate demand: private consumption by households, investment by firms, government expenditure, and net exports (exports minus imports), each with an imagined Indian example
ComponentWho spendsImagined example
C — private consumptionHouseholdsA Jaipur family buys a mixer-grinder
I — investmentFirmsA Pune factory installs a new press and adds to its stock
G — government expenditureGovernmentA state buys ambulances for district hospitals
X − M — net exportsBuyers abroad, less spending on foreign goodsPrawns sold to a hotel abroad, minus imported phones
Imagined figures. Net exports are negative here (140 − 160).
Component (₹ crore)Navkhand
C820
I260
G180
X140
M160
AD = C + I + G + (X − M)1240
Aggregate supply from the income side
Table contrasting aggregate demand, total planned spending equal to consumption, investment, government expenditure and net exports, with aggregate supply, the total value of output, equal to consumption plus saving in two sectors
Aggregate demandAggregate supply
Total planned spendingTotal value of output
C + I + G + (X − M)C + S (two sectors)
Spending sideIncome side

Key terms

Aggregate demand

Total planned expenditure on final goods and services in an economy during a period.

Aggregate supply

Total value of goods and services produced in an economy during a period.

Net exports

Exports minus imports.

4. The consumption function; APC and MPC

  • Consumption function: C = f(Y); in straight-line form C = c̄ + bY, where c̄ (autonomous consumption) is consumption at zero income and b is the MPC.
  • APC = C ÷ Y; it can exceed 1 at low incomes (dissaving) and falls as income rises.
  • MPC = ΔC ÷ ΔY; normally 0 < MPC < 1 because part of extra income is saved.
  • Break-even income: where C = Y (the curve meets the 45° line): S = 0 and APC = 1. For C = c̄ + bY it is c̄ ÷ (1 − b); in imagined Neelgiri Pradesh, 90 ÷ 0.3 = 300.
  • For a straight-line function with c̄ > 0, APC > MPC at every positive income.
Imagined figures, ₹ crore: autonomous consumption 90, slope (MPC) 0.7, break-even income 300.
APC = 0.7 + 90 ÷ Y: always above the MPC for a straight consumption line with a positive intercept.
Imagined figures, ₹ crore. C = 90 + 0.7Y; S = Y − C.
YCSAPCAPS
090-90——
100160-601.6-0.6
200230-301.15-0.15
300300010
400370300.9250.075
500440600.880.12
600510900.850.15
Imagined figures, ₹ thousand a month.
IncomeConsumptionSavingAPCMPC
2022-21.1—
3030010.8
403820.950.8
504640.920.8

Key terms

Autonomous consumption

Consumption that does not depend on income; it takes place even at zero income.

Average propensity to consume

Consumption as a share of income, C ÷ Y.

Marginal propensity to consume

The share of extra income spent on consumption, ΔC ÷ ΔY.

Break-even income

The income at which consumption equals income and saving is zero.

5. The saving function; APS and MPS

  • Saving function: S = Y − C = −c̄ + (1 − b)Y; it starts at −c̄ and has slope (1 − b) = MPS.
  • APS = S ÷ Y; it is negative below break-even income, zero at it, positive above it.
  • MPS = ΔS ÷ ΔY; for Neelgiri Pradesh 0.3.
  • The saving curve cuts the income axis at the break-even income, the same income at which the consumption curve meets the 45° line.
The saving curve mirrors the consumption curve: S = Y − C.

Key terms

Average propensity to save

Saving as a share of income, S ÷ Y.

Marginal propensity to save

The share of extra income saved, ΔS ÷ ΔY.

Dissaving

Consumption above income, financed from past savings or borrowing.

6. The two identities and working with schedules

  • Since Y = C + S: APC + APS = 1.
  • Since ΔY = ΔC + ΔS: MPC + MPS = 1.
  • To complete a schedule: S = Y − C; then the four ratios, writing each formula; check both identities.
  • A falling MPC (rising MPS) as income rises shows that better-off households save a larger share of extra income.
Two identities
Imagined figures, ₹ lakh a year. MPC + MPS = 1 in every row.
IncomeConsumptionSavingMPCMPS
100120-20——
20020000.80.2
300270300.70.3
400330700.60.4
Why the MPC lies between 0 and 1

Key terms

APC + APS = 1

Average propensities to consume and save add up to one.

MPC + MPS = 1

Marginal propensities to consume and save add up to one.

Exam tips

Common mistakes

  • Adding imports in AD instead of subtracting them.
  • Using totals for the MPC or changes for the APC.
  • Saying the MPC can be above 1, or that the APC equals the MPC for C = c̄ + bY.
  • Starting the consumption curve at the origin, or the saving curve at zero.
  • Writing that ex ante saving always equals ex ante investment.
  • Saying effective demand means full employment.

How marks are usually awarded

  • 1 mark: one correct option, value or term.
  • 2 marks: a definition with an example, or a value with working.
  • 3 marks: a short schedule completed, or three linked points.
  • 5 marks: parts answered in order with schedules, described diagrams and reasons.