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Nature, Scope and Modes of International Business

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Lesson

Nature, Scope and Modes of International Business

Part 1: why firms and nations do business across borders, and how a firm can enter a foreign market.

In this lesson you will

  • Explain what international business is and why it takes place
  • Describe its scope and its benefits to nations and firms
  • Explain the modes of entry with their merits and limitations
  • Choose a suitable mode of entry for an imagined firm