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Advertising for Television
Mass Media & Communication · Chapter 3 · 3. Television
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Topics 3
- Meaning of television advertising and the production process: planning, scripting, casting, pre-production, shooting, post-production, approval and delivery
- Functions of television advertising: reach, informing and educating, entertaining, building a loyal following, affordable distribution
- Types: cross promotion, merchandise, covert advertising, infomercials, bumper ads, sponsorship and call to action