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Marketing Management
Business Studies · Chapter 11 · Units 11-12: Marketing Management; Consumer Protection
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Your path through this chapter
Visual lesson Beta
Step 1: Not startedFlashcards Beta
30 cards for quick recall of key terms and facts.
Review the cards Step 3: Not startedPractice
77 board-style questions with instant checks: Multiple choice 33, Short answer 14, Assertion and reason 6, Long answer 6.
Practise Step 4: Not startedChapter test Free
Short and long chapter tests in board pattern, with results and analysis.
Step 5: Not started- Chapter test (long) — Marketing Management · 40 marks · 90 min
- Chapter test (short) — Marketing Management · 20 marks · 40 min
Topics 5
- Concept, functions and philosophies of marketing
- Marketing mix: product, branding, labelling and packaging
- Price: factors affecting price determination
- Physical distribution
- Promotion: advertising, personal selling, sales promotion and public relations