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The Marketing Mix: Product, Price, Place and Promotion
Commercial Applications · Chapter 2 · 1: Markets and Marketing
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- Marketing mix and its elements (the 4 Ps)
- Product life cycle: introduction, growth, maturity and decline
- Pricing strategies: skimming, penetration, parity and cost-plus
- Place: types of distribution channels
- Promotion: advertising, direct selling and publicity as promotional tools