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Principles, Barriers and the 7Cs of Communication

Mass Media & Communication · Chapter 1 · 1: Communication

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  1. Principles of communication: irreversible, multi-purpose, interactive, transactional, punctuated
  2. Barriers or noise in communication: physical, psychological, semantic, organisational and cultural
  3. Overcoming barriers: audience and context, channel, language and message structure
  4. Feedback and feed forward
  5. Effective communication: the 7Cs