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Entrepreneurial Motivation and Introduction to Entrepreneurship
Entrepreneurship · Chapter 2 · 1. Entrepreneurship
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- Intrinsic motivation (passion for innovation, personal growth, autonomy, purpose) and extrinsic motivation (financial reward, recognition, independence, legacy, family support)
- David McClelland's theory of achievement motivation: assumptions and features
- Entrepreneurship: meaning only; factors affecting entrepreneurship
- Types of entrepreneurship: small business, scalable startup, large company, spin-off and social entrepreneurship