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Generating and Screening Business Ideas
Entrepreneurship · Chapter 4 · 2. Business Ideation, Assessment and Planning
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Topics 3
- Business ideas (meaning only); brainstorming and mind mapping (basic understanding)
- Design thinking and SCAMPER (substitute, combine, adapt, modify, put to other uses, eliminate, reverse) (basic understanding)
- Screening business ideas: entrepreneur's ability, market demand, resources and profitability