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Assessing Business Attractiveness
Entrepreneurship · Chapter 5 · 2. Business Ideation, Assessment and Planning
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Topics 5
- Technical requirements: technology, product development timeline, prototyping, supply chain, infrastructure, legal and compliance considerations
- Market analysis: demographics, customer pain points and purchasing behaviour
- Financial analysis: startup costs, revenue models (subscription, freemium, one-time sale), break-even analysis, profit and loss statement and ROI
- Organisational analysis: hiring strategies (manpower planning, recruitment, selection), hierarchy and organisational culture
- Competition analysis: direct and indirect competitors, competitive advantage, and safeguards (patents, copyright, trademarks, brand loyalty)