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Models of Communication
Mass Media & Communication · Chapter 2 · 1. Communication
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Topics 4
- Aristotle's model: speaker, speech, occasion, audience and effect
- Shannon and Weaver's model: source, transmitter, channel, noise, receiver and destination
- Lasswell's model: who says what, in which channel, to whom, with what effect
- Schramm's model: field of experience, encoding, decoding and feedback