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Reporting and Editing Techniques: The Inverted Pyramid and Headlines
Mass Media & Communication · Chapter 4 · 2. Basics of Journalism
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- The inverted pyramid: lead, nut graph, body and end
- The 5 Ws and H in the lead
- Asking the 5 Ws and H when reporting a decision or event: meaning, importance, location, people affected and implementation
- Headlines: characteristics and impact
- Writing headlines: catchy, concise, not misleading, active voice and no articles