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Radio Programmes: Purposes, Types and Scripting
Mass Media & Communication · Chapter 6 · 3. Radio Programmes
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- Importance of radio programmes: to inform, educate, entertain, advertise, and for public safety and awareness
- News bulletins, talk shows and interviews: format and scripting
- Announcements: commercial and public service
- Documentaries, dramas, features and commentary on radio
- Radio jingles: commercial, public service and music-based