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Attitudes and Prejudice
Psychology · Chapter 13 · 7. Attitudes
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- Meaning of attitude; cognitive, affective and behavioural components
- Attitude formation: observational learning, classical and operant conditioning, cultural norms, genetic factors, exposure to information
- Attitude change: persuasion and cognitive dissonance
- Prejudice and discrimination; causes (social learning, realistic competition, social categorisation, stereotyping)
- Resisting prejudice: breaking the cycle of hate, recategorisation, intergroup contact, positive values, reducing stereotype vulnerability