Marketing Mix: Place and Promotion

Commerce · Chapter 15 · 4. Marketing

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Your path through this chapter

1
Visual lesson Beta
1. Part 1: Channels and Physical Distribution13 slides
2. Part 2: The Promotion Mix13 slides
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Notes Beta
4 sections with key terms, formulas and exam tips.
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Flashcards Beta
29 cards for quick recall of key terms and facts.
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Practice
63 board-style questions with instant checks: Multiple choice 25, Short answer 15, Assertion and reason 6, True or false 5.
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5
Chapter test Free
Short and long chapter tests in board pattern, with results and analysis.
- Chapter test (long) — Marketing Mix: Place and Promotion · 40 marks · 100 min
- Chapter test (short) — Marketing Mix: Place and Promotion · 20 marks · 50 min
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Place mix: channels of distribution and factors in choosing a channel
Physical distribution and its elements (meaning only)
Promotion mix: meaning and elements
Advertising, sales promotion, personal selling and publicity: meaning, features, objectives and differences