Marketing Mix: Product and Price

Commerce · Chapter 14 · 4. Marketing

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Your path through this chapter

1
Visual lesson Beta
1. Part 1: The Mix and the Product13 slides
2. Part 2: Branding, Labelling, Packaging and Price16 slides
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Notes Beta
5 sections with key terms, formulas and exam tips.
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Flashcards Beta
30 cards for quick recall of key terms and facts.
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Practice
66 board-style questions with instant checks: Multiple choice 28, Short answer 15, Assertion and reason 7, True or false 5.
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5
Chapter test Free
Short and long chapter tests in board pattern, with results and analysis.
- Chapter test (long) — Marketing Mix: Product and Price · 40 marks · 100 min
- Chapter test (short) — Marketing Mix: Product and Price · 20 marks · 50 min
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Marketing mix: meaning and the four elements
Product mix: goods and services - meaning, features, types of goods; product versus service
Branding, labelling and packaging
Price mix: factors determining price
Pricing strategies: cost-plus, competitive, skimming, penetration and value-based (meaning only)