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Marketing: Concept and Functions
Commerce · Chapter 13 · 4. Marketing
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Your path through this chapter
Visual lesson Beta
- Part 1: Market, Marketing and its Concepts16 slides
- Part 2: Objectives, Importance and Functions14 slides
Flashcards Beta
30 cards for quick recall of key terms and facts.
Review the cards Step 3: Not startedPractice
65 board-style questions with instant checks: Multiple choice 27, Short answer 16, Assertion and reason 6, Fill in the blanks 4.
Practise Step 4: Not startedChapter test Free
Short and long chapter tests in board pattern, with results and analysis.
Step 5: Not started- Chapter test (long) — Marketing: Concept and Functions · 40 marks · 100 min
- Chapter test (short) — Marketing: Concept and Functions · 20 marks · 50 min
Topics 4
- Market: meaning and types; marketing: meaning and features
- Traditional and modern concepts of marketing; marketing versus selling
- Objectives and importance of marketing
- Functions of marketing: meaning and features of each function